| Is your idea of "internal marketing" a dull-as-dishwater company newsletter or a monthly promotional piece slapped on a bulletin board in the back of your salon? If you're like many business owners, you might assume that internal marketing is in the realm of corporate HR. But according to Susan M. Drake, co-author (with Michelle J. Gulman and Sara M. Roberts) of the book Light Their Fire: Using Internal Marketing to Ignite Employee Performance and WOW Your Customers (Dearborn Trade Publishing, 2005), selling your brand promise to employees is an absolutely critical aspect to the success of your salon?and one that must begin with you. |
